GettyA participant takes part in the Battlefield of the Best Pour Latte Art competition in Kuala Lumpur on April 20, 2017.Ĭastoreum is “a classy, antique-sounding word … stands for all of the bizarre, filthy, and perverse things that ‘they,’ the corporate monsters of processed snacks, are doing to your food,” according to Nadia Bernstein, a historian who wrote about the topic for Vice. “How Climate Change Could Impact a Beloved Spice.” WWF, World Wildlife Fund, 2019.“Vanilla for Change: Unilever Leveraging Tech to Tell Sustainable Sourcing Story.” , Food Navigator,. “Vanilla Beans: The Cost of Production.” Vanilla Beans | The Cost of Production, Food Unfolded, 3 Nov. “Vanilla Beans: The Cost of Production.” Vanilla Beans | The Cost of Production, Food Unfolded, 3 Nov. “How Climate Change Could Impact a Beloved Spice.” WWF, World Wildlife Fund, 2019.And thanks to your support we can continue to make an impact in the lives of small vanilla farmers alongside the Vanilla For Change initiative. So, how can you help support sustainable vanilla harvesting and these small farming communities? By choosing fair-trade producers like Breyers you are already helping to make a difference. Since Save The Children joined the Vanilla For Change partnership, the organization has established village level savings and loan associations, encouraged cooperatives and created youth groups throughout Madagascar. The efforts to improve the lives of vanilla farmers goes beyond farming. 7 By ensuring a fair price for sustainably produced vanilla and helping farmers to diversify their crops, Breyers and the Vanilla For Change initiative are helping to minimize the economic effects of extreme weather events on these farming communities. In 2017, a tropical cyclone destroyed 30% of Madagascan vanilla and caused a record spike in prices. Since vanilla is grown in regions that are prone to extreme weather events, climate change has caused the market to become even more unpredictable. We also pay a premium for Rainforest Alliance Certified vanilla, which means the crop is not contributing to deforestation and is helping to limit the negative impact of increased vanilla production on the environment. This ensures a fair income for farmers and the best flavors for our ice creams. Using a “fair price” initiative, we pay a premium for higher quality vanilla. Through Vanilla For Change, Breyers sources its vanilla directly from smallholders, helping move vanilla suppliers and their families out of poverty. 5 So far, the initiative has had a positive impact on more than 40,000 people in 76 villages in the region. This charitable partnership works to improve the livelihood of natural vanilla farmers in Madagascar, where around 80% of the world’s vanilla is produced. In 2014, Breyer’s parent company Unilever partnered with ingredients group Symrise to form Vanilla For Change. Despite their dedicated labor to the vanilla bean harvest, farmers often receive the smallest cut of profits and have little power to negotiate prices as vanilla beans begin to ferment immediately and must be sold quickly to ensure quality. Small farms are the backbone of natural vanilla production and since no part of the vanilla farming or curing process has been mechanized, vanilla orchids must be painstakingly pollinated by hand. 3 While Breyers is committed to using 100% natural vanilla in its world-famous Breyers Natural Vanilla ice cream, a majority of vanilla flavoring in foods, candies and desserts comes from the synthetically produced flavoring agent vanillin. 2 While the process of natural vanilla farming is one of the best sources of vanilla flavor, natural vanilla bean extract makes up only 1% of the vanilla flavor on the global market. The vanilla orchid can take up to four years to mature and once they are ripe, the fruit is handpicked by farmers to maximize flavor. Breyers is committed to sustainably sourcing the vanilla we use to craft our ice cream, so we can all help create a maintainable livelihood for vanilla farmers and limit the environmental impact on land where this delicious crop is produced.ĭid you know that vanilla bean isn’t a bean at all? If you’re wondering, “ where does natural vanilla flavor come from then?” This “bean” is actually a fruit that comes from the vanilla orchid. 1 Due to the high demand for natural vanilla flavor, vanilla harvesting has a major social, environmental and economic impact on the regions where it is produced. In fact, vanilla is the second most expensive spice in the world. With its sweet, smooth and rich flavor, vanilla is one of the most in-demand spices around the world - as well as the key flavor ingredient in Breyers Natural Vanilla ice cream.
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